Holiday Sale banner featuring up to 40% off on essentials for darker skin tones, including sunscreen, seamless underwear, and lip gloss. A confident Black woman in a sage green dress showcases beauty and style against a warm brown backdrop.
My Nude Shade Organic Canvas Tote Bag with a unique heart design made of broken shapes in earthy tones, symbolizing inclusivity and diversity. Flat-bottom tote shown on a white background.

For a limited time

FREE Tote Bag

With any purchase over $200

See The Vision, Make It Nude

We want every person of color to feel seen, whether they want to blend in or stand out.

We make shopping for your skin tone easier by sorting a variety of skin-toned brands and products by shade range in one store.

Come see what's new(d) -> Shop Now

Best Sellers

Blendz Dance Tights

Blendz Dance Tights

Ultra-soft and durable tights for performance and ever day wear.

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Flesh toned band-aids for every shade of brown skin.

Browndages

The first to make inclusive band-aids and medical wraps.

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Rolls of nude-colored boob tape lined up for women of all colors and shades.

My Nude Bra Tape

Breathable, secure, and close-to-nude bra-alternative.

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Mariia True Bare Dance Tights

Mariia True Bare Dance Tights

Tights in six different skin colors.

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Black-owned dark to light nude adhesive reusable petal pasties in a row.

My Nude Reusable Nipple Covers

Best for all occasions, day or night!

Shop Now

How we differ

My Nude Shade is...

A one stop show for people of color to shop for everything in their skin tone.

Supporting You

Helping you embrace your skin color and fight colorism. ✊🏿✊🏾✊🏽✊🏼

Time Saving

We save you up to 1 hour shopping for your skin tone.🤸🏽‍♀️

Money Saving

One store, one trip, one ship! FREE shipping over $50. 📦

Tap Your Nude Shade

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Barely There for Light Complexions
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Barely There for Tan Complexions
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Barely There for Brown Complexions
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Barely There for Dark Brown Complexions

Reviews and Testimonials

Love it!

"My dancer wore the nipple covers during filming for an audition. She loves them!!!"

Porsha R.

Tacoma, WA

Happy 9yr old!

'"Mommy, look you can't even tell that I have a band-aid! It matches my skin color!" If my 9 yr old is happy, mommy is happy! Love the skin tone matching browndages.'

Sofie C.

San Antonio, TX

For Teen Dancers

"We're working with a group of teen dancers. They're going to love these [My Nude Reusable Nipple Covers] so much. Thank you!!"

Beautiful Dancer Initiative

Milwaukee, WI