Where nude met organic cotton!

Subset, formerly known as Knickey, was one of the first brands to say 'yes' to us as a start-up company trying to prove the point of making skin tone colors accessible. They understood our vision and offered their help.

Our customers love them, making them one of the top selling items in our store.

A TLDR version: The lovely founders of Subset decided to end their wholesale program. The end of a lovely partnership.

They sent all retailers a sincere email saying,

"While the decision is a difficult one, as a small, independent sustainable brand, this streamlining is necessary as we navigate a changing macro-economic environment in 2025, as well as our own strategic priorities."

This is quite understandable and we wish them the best!

With that being said, we've discounted the remaining Subset stock until it's all sold out.
Click here to shop! Subset Organic Cotton Briefs on sale.